Day 2 of 25: Applications of the iCORE™ Framework
Identify + Connect
When you look back at the early days of personal computing, it’s easy to assume the biggest breakthroughs were technical.
But the real shift came from a deeper understanding of people.
Companies like IBM built powerful computers, but they were designed for specialists and didn’t fit into everyday life.
Steve Jobs recognized that most people wanted something intuitive and easy to use. That insight shaped the Macintosh experience from the interface to the mouse.
Apple also communicated it clearly, positioning technology as something personal and accessible.
That connection is what allowed the product to resonate more broadly.
Progress often comes from making something feel more human.