Day 3 of 25: Applications of the iCORE™ Framework
Identify
It’s easy to assume growth comes from the biggest and most competitive markets.
Sam Walton took a different approach.
While others focused on cities, he paid attention to smaller towns that were being overlooked despite clear demand.
That observation became the strategy.
He stayed close to the customer, spending time in stores and keeping the model simple enough to adapt to each community. It worked because it reflected real needs.
Walmart grew by consistently serving markets others had overlooked.
Opportunity often comes from noticing where demand is underestimated.