BYB

  • Chris Alexander

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    Day 1: Henry Ford

    Day 1 of 25: Applications of the iCORE™ Framework  Identify  When people think about Henry Ford, they usually think about innovation or manufacturing. But that’s not really what made the difference.  Cars already existed, but the shift came from recognizing the product hadn’t fully connected with the people it was meant for.  Ford understood that most Americans wanted something practical that gave…

  • admin

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    BYB Podcast Episode 1

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